Düsseldorf, Germany, February 26, 2026—Hanshow, a global leader in electronic shelf labels (ESLs) and digital retail solutions, has been awarded the reta awards 2026 – Top Supplier Retail (Customer Experience) with CR Vanguard at EuroShop 2026. The recognition underscores Hanshow’s role in enabling next‑generation, shelf‑based digital experiences with SKU-level precision and reflects a shared commitment to advancing customer‑centric innovation at scale.

The reta awards are among the retail industry’s most respected international honors, recognizing technology initiatives that deliver measurable improvements in customer experience and store operations. This year’s recognition highlights CR Vanguard’s implementation of NFC‑enabled ESLs powered by Hanshow to create interactive, shopper‑centric touchpoints at the shelf, transforming the shelf into a connected digital interface for engagement, information, and conversion.

With Hanshow’s support, CR Vanguard piloted a “Tap‑to‑Collect” in‑store experience across four stores in beverage and liquor categories. Shoppers tap their smartphones on an NFC‑enabled shelf label to instantly receive a digital coupon, which is automatically applied at checkout. The experience requires no QR codes, app switching, or additional steps, reducing friction at the point of decision.

By embedding retail media directly at the shelf, this initiative seamlessly connected online and offline journeys and enabled brand engagement at the moment of purchase. The pilot achieved a 24% coupon redemption rate, significantly outperforming traditional in‑store and third‑party digital benchmarks, and demonstrating the commercial potential of retail media.

Beyond promotions, Hanshow and CR Vanguard are extending this approach through AI‑driven in‑store intelligence, using smart screens to enable personalized product recommendations and optimized shopping paths—embedding marketing naturally into the shopping journey.

The initiative delivered value across the retail ecosystem, offering consumers frictionless access to relevant offers, enabling brands to improve engagement and sell‑through, and providing the retailer with new, measurable in‑store media capabilities.

“With Hanshow’s cutting‑edge technology, we were able to create more measurable, engaging, and customer‑centric in‑store experiences,” said Jingyao Li, Vice President of CR Vanguard. “By deepening the integration of retail media and digital innovation, we aim to make retail more human, more efficient, and more meaningful.”

“This award highlights the growing role of the physical shelf as a strategic media channel,” said Liangyan Li, SVP and Head of Global Sales at Hanshow. “At Hanshow, we believe the future of retail media lies in seamlessly connecting data, content, and context in store—transforming everyday shopping moments into meaningful, measurable engagement at scale.”

Looking ahead, Hanshow will continue to invest in digital infrastructure, retail media enablement, and in‑store intelligence, helping retailers globally transform physical stores into measurable, connected media environments and unlocking the next phase of in‑store customer engagement.